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Digital Marketing Manager

A leading tours and activities startup considers global business relaunch (mobile B2C and B2B extension) and we're looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.


  • plan and execute all web, SEO/SEM, CRM, and display advertising campaigns;
  • develop and contract acquisition strategy across search engine, mobile search and mobile content syndication and PPC campaigns
  • promote the brand through paid and unpaid SEO on Google, Yahoo
  • promote the brand through paid and unpaid key social media platforms including Facebook, Twitter and other
  • design, build and maintain our social media presence;
  • measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);
  • test new and advanced advertising platforms and features with the ability to define, measure and identify successful tests and scale these programs
  • determine appropriate success metrics that will inform future campaign development
  • identify trends and insights, and optimize spend and performance based on the insights;
  • brainstorm new and creative growth strategies;
  • plan, execute, and measure experiments and conversion tests;
  • collaborate with internal teams to create landing pages and optimize user experience;
  • utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
  • instrument conversion points and optimize user funnels;
  • collaborate with agencies and other vendor partners;
  • evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.


  • proven working experience in digital marketing;
  • demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns;
  • highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate;
  • experience in optimizing landing pages and user funnels;
  • experience with A/B and multivariate experiments;
  • solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends);
  • working knowledge of ad serving tools (e.g., DART, Atlas);
  • experience in setting up and optimizing Google Adwords campaigns;
  • working knowledge of HTML, CSS, and JavaScript development and constraints;
  • strong analytical skills and data-driven thinking;
  • up-to-date with the latest trends and best practices in online marketing and measurement.

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Опубликовано 10 Марта 2016 —
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