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7 Things You Can Do to Attract New Prospects to Your Website

Your website is one of the most important marketing tools you have. You should be doing everything you can to optimize it in order to attract new prospects. Your site can be extremely valuable in getting you new business, but it can also be very harmful to your company if it doesn’t provide your prospects with a great user experience. Here are seven things you can do right now to attract new prospects to your site.

1. Focus on Your Audience

Step one: define your audience. Know who you’re trying to attract. Next, make sure that all of your content—from the copy you write to the photos you post—has this target audience in mind. Will your core demographics be enticed by your content? Will they want to keep browsing to learn more? Or are the fonts you use, the tone of your language, and the words you write completely wrong? For example, if you’re trying to attract new prospects who are young and modern, you wouldn’t use stale, corporate language and a muted colour scheme. Every strategic decision you make should be based on your audience.

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2. Blog

What better way to share your valuable knowledge than through a blog? Blogging allows you to share advice, news, tips, stats, and other information with your audience. It helps you create credibility and trust and builds you up in the industry as a thought leader—an expert. Additionally, blogging helps you add new and original content to your website frequently, which search engines will appreciate. They’ll rank you higher on their sites because of it.

3. Strategic Navigation

No one likes to feel like they’re navigating through a maze when they’re trying to find information on a website. With strategic navigation built on stepping stones and page organization, you can help your visitors have a better user experience, which will make them more likely to turn into sales opportunities. Make it easy for visitors to find what they’re looking for and accomplish their tasks through ease of navigation.

4. Calls to Action

Most of your site visitors aren’t going to give you what you want from them without some prompting. They’re not going to give you their contact information, subscribe to your newsletter, or contact you on their own. They need to be asked to do so through calls to action. So make it really easy for them to do business with you by using clear and noticeable calls to action.

Check out this link: What You Can Learn From These Top Copywriting Examples

5. Social Media

If you’re marketing and selling online, chances are you’re engaging on social media sites. These platforms are an excellent way to attract new prospects to your website. Share your blog posts, promotions, and recent news on your social media accounts and always link the content back to your website. This will drive traffic from a variety of different channels.

6. Reviews and Testimonials

Customers often have trust issues with new companies. They have no reason to want to trust you right from the get-go—so give them a reason to. Add testimonials and reviews to your website, and share these opinions on your social media sites and other platforms, too. This will increase your credibility and will attract new prospects to your site when they search for such reviews on search engines.

7. Mobile Optimizing

These days, more and more people are accessing the internet from their smart phones. Your site should be mobile optimized in order to attract these mobile users to your site. To make your site mobile friendly, make sure it loads quickly, that the text is easy to read on a small screen, that your content is shorter and to the point, that calls to action are big and noticeable, and that your contact information is on the home page. If you’re not optimizing your website for mobile viewing, you’re losing out on a ton of potential leads and sales.

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