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Repurposing content sounds like a complete cop-out. Take existing content, rewrite it a bit, add in some up-to-date stats and facts, and give it a new visual. Sorted. Job's a good 'un.Except that that’s not what it means to repurpose content – that’s more revamping content. The two are not the same, even if a social media agency insist they are (FYI: they’re trying to pull the wool over your eyes to make life easier for themselves).Repurposing content is more than just a quick facelift. It’s all-over cosmetic surgery – to continue that ghastly analogy – to get to a point where the new content is unrecognizable from what came before.