BRILLIANT VIDEO MARKETING SECRETS OF TOP BRANDS

Considering the controversial nature of the topic like death, the bitter-sweet video keeps a lighter tone by using humor and yet it never loses the severity of the message – ‘death is hard to deal with and we are here to help’. It provokes empathy within the viewers. With their campaign, The Indian Association of Palliative Care set a powerful example to spread brand awareness and give a positive message. Video campaign won two silver Cannes Lion Pharma Grand Prix in 2017. They made an impression on the viewers that lasts long after you see the video ad by their unique storytelling. This is what modern video marketing is all about.

Smart Ways Brands are Marketing Products Using Videos:

People don’t want to know what your brand is selling, they want to know what’s in it for them. This new wave of thinking paves a way to human interaction between the brands and their customers. Best brand videos are the ones that incite an emotional reaction from the customers. This emotional connection can be a very powerful thing.

Here are 8 brilliant examples of the different types of engaging video content created by successful brands to inspire you:

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For More Reference Brand Video Explainers