Fast-Track Your Inbound Telemarketing

Inbound telemarketing is used to resolve complaints and issues, provide additional information, verify data, take orders, upsell, and myriad other reasons. If you’ve tried to implement inbound telemarketing into your company’s sales process but you’re not seeing the results you were hoping for, here are a few tips to fast-tracking your inbound methods in order to see results. Also, don’t forget about bulk google index checker.

Plaster Your Telephone Number

You don’t want to pay employees to stare at a phone. Ideally, all of your agents will be talking to customers on the phone for their entire shifts. Once they get off a call, they pick up another one. However, this isn’t always easy to accomplish. After all, you’re relying on customers and prospects to call you. So, how do you fast-track this? You plaster your hotline number everywhere you can possible think of. Place it in all of your direct mail, in your email messages, on your website, and on your online advertisements. Make it large and noticeable so you make it as easy as possible for customers to reach you.

But just printing your number on all your advertisements isn’t going to get people to call if they still don’t have a reason to pick up the phone. So, make sure you’re giving them a reason—by providing them with calls to action that require them to pick up the phone and talk to one of your agents.

Train Your Staff

Even if you have tons of customers calling in, this doesn’t necessarily mean that you’re converting all those callers into sales. You need to train your agents to effectively answer calls.

You must ensure that they’re cheerful and welcoming, that they ask for the reason of the call, and that they properly meet the caller’s needs. Anyone that’s dealt with a telephone or internet company’s inbound services can tell you how frustrating it is to deal with an untrained, unprofessional, and rude customer service representative who never resolves their issues. Learn from other companies’ mistakes and make sure your staff is treating each caller with patience and compassion.

Qualify Your Callers

Your sales team doesn’t want to waste time on unqualified leads. Inbound telemarketing is an ideal way for agents to qualify callers before they ever are transferred to the sales person for selling, upselling, or cross-selling purposes. The employee who picks up the phone should be writing down contact information, asking the right qualifying questions, and then only passing on the lead to the sales team if the qualifying check list is complete and the employee feels that the lead is far enough along the sales pipeline to talk to a sales person.

Follow Up

Even if a caller has been qualified, he might still not be ready to take you up on whatever offer you’ve presented. However, your customer service representative has written down the person’s contact information—so it’s time to follow up. Your sales will dramatically increase if you don’t give up after just the first inbound call. Some callers will need to be nurtured before they purchase anything.

Tracking

If you’re going through the same inbound telemarketing problems day in and day out, you need to start tracking your calls. Only then can you come up with a plan of action to change your sales numbers. Once you start tracking your conversion rates and detailing the specific reasons why some callers were abandoned as leads, you will be able to see where your issues are and what part of the process you can work on to get on the fast track to positive inbound telemarketing results.

Fast tracking your inbound telemarketing in order to see higher conversion and sales rates is certainly possible—it just takes a bit of work.