What to Do If Your Website Isn't Generating Any Sales Leads

If you’ve effectively implemented inbound, you should see sales leads. If you don’t, something went wrong and you need to make some changes.

Here are a few things you can do.

Update Your Website

Your website can be your best sales person and your strongest marketing tool, but only if it’s awesome. A poorly designed, out of date site will only turn off the web visitors that you are getting. Take a long, hard look at your site and consider what web visitors see when they enter it. Does it look like it was created 10 years ago? Is there annoying auto-play music that will make people quickly leave? Is your content old and irrelevant? Was your site created with a template? Does it stand out from your competitors? You might need an overhaul if you want to turn web visitors into sales leads. Perhaps you need services ERP system development company IT DEV.

Define Your Audience

You might not be generating sales leads because you aren’t targeting the right audience. Do you have detailed buyer personas? You should know your core demographics’ gender, age, race, income bracket, pain points, desires, and interests. This is the first step to getting the right type of traffic to your site. Once you have this information, you can update your website to reflect the interests of your target audience. You can write web copy that your buyer personas will be interested in. You can use a design and style that will grab their attention.

Attract More Visitors

If your website is only being visited by a handful of people every day, then you need to work on attracting more visitors. Get active on social media and share news, updates, and blog entries with your following. You’ll widen your reach and get more people interested in your content, so they’ll click on your links and be redirected to your website.

In addition, having a good SEO strategy is critical. SEO allows you to increase your rank on search engines like Google, Bing, and Yahoo. As many people start their online search for products, companies, information, or solutions on search engines, it’s important that you rank high so you get more organic traffic to your website.

You can also invest in some paid search for certain keywords so your website shows up as an advertisement.

Start Blogging

Content is king when it comes to inbound marketing. If you want to get sales leads, you have to attract them to your site, and one of the best ways to do so is to start blogging. Write relevant, engaging, and informational blog entries to provide your audience with the in-depth and helpful information that they seek on their buyer’s journey. Not only will this provide guidance to your audience and build trust and credibility, but it will help with SEO—so your site can be found more easily on search engines.

Add Calls to Action and Landing Pages

If you’re getting plenty of web visitors but they aren’t converting to sales leads, then adding calls to action and landing pages will help. Calls to action show your visitors what next step they should take, like booking a consultation, giving you a call, or signing up to your newsletter. In addition, landing pages, or conversion pages, allow you to get contact information from your visitors by offering them a product catalogue, a how-to-guide, a whitepaper, or a case study in return for their email addresses and names. Landing pages are a lot more effective for converting visitors into sales leads than simply having a «contact us» page.