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7 Tips To Becoming A Killer Marketer

Well I can assure you that you definitely still can generate cash flow by starting an online business. It’s actually still insanely lucrative if you’re willing to put in the effort required and you’re not afraid to fail along the way here and there only to learn from your mistakes and keep going.

I’m going to help you a little bit. I put together seven tips that I feel will make sure you’re always pointed in the right direction. Follow these tips and keep pushing forward and you will have a very lucrative career ahead of you. And don’t forget to use backlink index checker Linkbox.pro.

The Seven Tips To Becoming A Killer Marketer

1. Always Be Real

If you’ve been in business or marketing for a while, you’ve heard this so many times that’s permanently implanted in your brain. People like to buy from people. They prefer to purchase from people they feel like they know and trust as opposed to some big, sterile, corporation. It’s called relationship marketing...

Always keep it real in your business. Don’t be afraid to be a real person. Make jokes, share funny pictures of Facebook, ignore the occasional typo... It’s all OK. It makes you a real person. These are the types of things that make people talk to their friends about you as if you were a close friend of theirs (even if they’ve never actually met you in real life). Being a real person makes you authentic and makes it a hell of a lot easier for people to know, like, and trust you.

...On the same note, if you make a mistake, be upfront about it. Admit your mistakes, fix them and move on. Again, when people realize that you are a real person, just like them, they are ok with the occasional mistake. Just make sure you fess up, fix it, and move past it.

2. Don’t Put All Your Eggs in One Basket

If it’s your sole intention to make a living with your own business, make sure you’re diversified. Owning and running a business is an investment. You wouldn’t purchase one stock in the stock market and refuse to purchase any others... You diversify your portfolio. Always make sure that you have some backup, just in case your business doesn’t pan out, long term, the way you intended it.

I occasionally hang around a marketing forum called The Warrior Forum. Hardly a day goes by where you don’t hear about someone who lost their entire cash flow because Google made an algorithm change or because Amazon decided they didn’t want any affiliates in California anymore. These people focused on one online business and were destroyed because of situations completely out of their control. Don’t fall in to that trap.

This doesn’t only apply online. I was in a very successful brick and mortar shutter company that was completely destroyed by the housing market crash. Luckily, I had already begun building an income through blogging and was able to make a transition from one world to the other.

3. Track Everything / Always Be Split Testing

It boggles my mind that there are businesses online today that have no idea where they stand when it comes to traffic, search engine rankings, sales conversions, opt-in rates, email open rates, etc... They literally have no idea which actions in their business are producing the best results and which ones are wasting their time and money.

The best marketers in the world know that they are NEVER done testing. There should never come a day where you say, «Ok. I’m done. This page works as good as it’s going to work.». How do you know that there’s not some color combination or text heading that’s going to increase your conversions by 4%? You never know and there’s absolutely no reason to ever stop testing and tweaking.

Even with my blogs, I’m constantly testing different keywords to see which ones send traffic that ends up staying on my site for a good amount of time. I’m constantly trying to lower my bounce rate. You’ll also notice that I’m always changing my sidebars, my header, the ads on the right of the page, my about me page, and more... I’m always trying to improve the desired results. I’m always trying to keep people around the site longer, I’m always trying to add more people to my list, and I’m always trying to get more affiliate sales from the programs that I promote. I will never be done testing and neither should you.

4. Study Copywriting and Persuasion

I’ve always told people that if there are any two skills that, if learned, could basically guarantee success, they would be traffic generation and copywriting. If you know how to generate traffic, you can send people anywhere, if you know how to do copywriting, you can basically sell them anything. To take this even further, if there was only ONE skill that, if learned, could essentially guarantee success, it would be copywriting.

Once you understand copywriting, you understand how the human mind works when it comes to making purchasing decisions. You understand the emotional trigger words and phrases that really compel people to desire what it is you are offering. With this one skill alone, millions (if not billions) have been made. Freelance copywriters charge upwards of $100,000 to write ONE sales letter. If you poses this skill, you poses the power to make endless amounts of money.

Combine the power to sell anything with the other six tips that I’m offering up today and your business is destined to destroy any market that you decide to step in to. I’ve probably paid more than $10,000 over the past two years just to further understand the skill of copywriting. It is the single best skill you can learn in business.

5. Make It Your Goal To Help People

This is insanely important. Too many people get in to marketing with the sole purpose of making money. They create products in niches that they couldn’t care less about and they regurgitate the stuff that the people that actually care teach. It’s such a shame because this really will come across in your products and in your writing. If you don’t really care about what you’re talking about and the passion just isn’t there, you’re in for a rough road.

Not a day goes by where I don’t get an email from someone telling me that they created a blog in WordPress, they used the traffic techniques I’ve taught, and still no one comments on their blog. I’ll ask what they’re blogging about and they’ll tell me that they did some keyword research on some random ass topic about losing weight with the pickle diet or something weird like that. It’s obvious that they don’t care what they’re teaching and that they’re only restating info that they’ve learned from other places around the web. If you don’t care about your topic, why should anyone visiting your site care?

On the other hand, if you find something that you are really passionate about and you honestly want to share what you’ve learned, people will realize this and they will rally around you. If you put yourself in a place where your intention is to share what you’ve learned about the topics that you are passionate about, people will see this, they will want you to succeed, and they will do what they can to help you and to tell others about you.

6. Get Social

Social media isn’t going anywhere anytime soon. You might as well get on board and figure out how to use it to market yourself and your products. If nothing else, at least get on board with the biggies... Facebook, Twitter, and LinkedIn. The faster you get in and the more often you get social, the better your chances of people taking notice of who you are and what you do.

I recently ran a contest and was giving away iPads. One of the requirements to win the contest was that you follow me on my Facebook page. During the course of the contest, I received probably five or six emails from people that were upset that I was making this a requirement because they refuse to join Facebook. My response to all of them was the same... «I’m sorry. You are ineligible for this contest then.» I had no intention of making any exceptions for people that refused to get with the times and embrace the new media platforms that the marketing world as a whole have embraced.

The fact is that Facebook is probably one of the best and most targeted marketing platforms that we can use today. If someone comes to me because they want to learn more about how to be an effective marketer and they refuse to get on board, you really are wasting both of our time. If you want to turn your back on something that is obviously very effective then you must not be serious about marketing. One of the biggest rules in marketing is that you go where your market is. In this day and age, every market is on Facebook in some way, shape of form.

Get social, prove to people that you’re a real person, and you will see that social marketing and social networking can be a very profitable venue to get what you have to offer in front of people.

7. Don’t Be Afraid To Get Help

This is something that took me a long time to accept. I know a lot of people struggle with this as well because bringing outside help sounds scary and expensive. However, in reality, you could be costing yourself a lot of money by refusing to bring in outside help.

As I built the WordPress Classroom, I tried to do everything myself. I created the training videos, I developed the website, I wrote the emails, I managed the forum, I managed the search engine optimization, I responded to all tickets on the support desk, and I had to constantly look for new and innovative ways to get my program in front of people. Needless to say, it was a huge workload.

It wasn’t until earlier this year that I brought in people to help me. I was worried that if I didn’t answer the support tickets myself or if I didn’t create all of the training videos myself that people would get upset that it wasn’t me personally. To my surprise, I found that the opposite was true. As soon as I brought in outside help to handle the support desk and outside help to create new training, I began getting more compliments and more people telling their friends about my program. I began to exponentially grow the membership and really boost my income.

People became even bigger fans of The WordPress Classroom. After a while, it all made perfect sense. With someone helping on the support desk, people’s questions got answered ten times faster than I could ever answer them myself. With someone helping moderate the forum, people became more engaged because there was someone to keep the conversations moving. With someone helping create new training videos, the tutorials became more consistant and brought members a new perspective. With all this help in place, I was able to focus on the one thing that I’m best at... marketing the program and getting it in front of more and more people.

Customers are happier and my income has shot up all because I finally made the decision to bring in help.

Final Words

Those are my seven best tips to be the most effective marketer you can possibly be. If you focus on all of those and make it a huge point to never ignore any of them, there’s no way you aren’t on your way to success. Just be persistent, don’t give up, and stick with what’s proven to work. Be passionate about what you do and always help people and you can’t go wrong.

Am I missing any tips? Let me know your thoughts in the comments. Share your bonus tips with the community or just comment on my tips! I can’t wait to hear from you.

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